If you're reading this, it means you've probably been a fan of ours for some time. I'm sure you've seen our old logo, as we've been using it for over twenty years.
It's not a bad logo, and it represents us fairly well, I think. We never really chose it as a logo, however. The first year me made soap, we decided to give it to the family as Christmas presents. I designed the above in MS Word (what else?), and we made paper bands to go around each bar. When we started selling soap and doing shows, we just adopted the image from the soap label for the business. We just kept on using it, and suddenly, over twenty years had gone by.
Ruth's daughter, Elizabeth, has a good head for business, and she gently encouraged us to look at getting a new logo. She came up with the one we use now, along with several variations. We picked the one we liked best, and, well, you can see the result below.
We like it. It's clean, eye-catching, and if you'll notice, at the top it incorporates a honey bee. We are beekeepers and use beeswax from our hives in many of our products, so it seemed apt.
We've been using the new logo since last summer, and it has been well received. But what about you? What do you think of it? Drop a line or a comment and let us know.
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